William Hill Online has reported its second consecutive year of plus 20 per cent net revenue growth.
For the year ended December 27, 2011, online net revenue grew by 28 per cent to £321.3m, with mobile innovations increasing sportsbook bets by 500 per cent. Net revenue was six per cent higher at £1,136.7m compared to the previous year and pre-exceptional profit before tax in growth by nine per cent.
"In the last year, we have built on the momentum and success of 2010 by further expanding our online offering through new mobile and text-betting channels and are continuing to invest in innovations to enhance the customer experience across all channels," commented William Hill CEO Ralph Topping.
The company plans to continue developing its products to enhance customer experience, as well as broadening and strengthening its channels to maximise customer reach and developing the business internationally.
"We believe there are more opportunities to grow in our core market in the UK and also for the business to expand internationally beyond our traditional roots as more governments open up their regulated gambling markets. We will, therefore, seek to invest selectively in taking our brand and our capabilities beyond the UK over the coming years," added Topping.
