By Wagner Fernandes, chief marketing officer at Oddsgate
When Portuguese platform provider Oddsgate released its new white paper, Gate to 2050, it did more than publish another industry outlook. Presented publicly for the first time at SBC Summit Rio in February, the report signals Oddsgate’s determination to trade short‑term market tips for long‑range strategic intelligence.
Oddsgate argues that the hyper‑connected, fast‑regulating nature of igaming demands “anticipatory governance.” Looking out to 2050, rather than the more familiar five‑year window, forces operators and regulators to stress‑test today’s business models against shifts in technology, geopolitics and consumer culture that are already visible on the periphery.
ALVA’s foresight framework first gathers signals, then generates a coherent future image and finally shares the narrative to spark industry debate - a methodology borrowed from scenario‑planning research it has used with governments and Fortune 500 firms.
We are always interested to hear the opinions of industry experts across the pay-to-play, land-based gaming, sports betting and iGaming sectors.
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