Latest Viewpoint

The first in a series of monthly interviews with the chiefs at the world’s leading integrated business solution for family entertainment centres, Embed. We speak with chief marketing officer, Sara Paz, who shares her thoughts on an industry that she’s relatively new to.

Despite her status as a recent arrival, she brings with her a wealth of knowledge and experience from her successful, award-winning career at well-known high-tech giants, top-10 brands, including recently, L Capital Asia, LVMH’s (Moët Hennessy – Louis Vuitton) private equity arm, as their in-house, chief marketing consultant. She shared her thoughts on the industry and her vision for the Embed brand.

InterGame - What were your initial thoughts when you first saw our industry’s current environment and landscape? Did this give you any immediate inspiration as to how Embed could grow?

Sara Paz - The first impression of the industry was the opportunity of a business category on the cusp of an exciting transformation, not unlike so many other industries, transformed by the combination of business and creative strategy innovation that’s enabled by technology and driven by consumer tech adoption and expectations. Anyone looking at this industry assuming it is a sunset industry or an old economy category (the arcade) is missing the obvious.

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