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Views from the top: Embed's Renee Welsh

In the latest of a series of monthly insights from those at the world’s leading integrated cashless solution for family entertainment centres, Embed’s CEO Renee Welsh discusses innovations pioneered by the company in order to help drive the recovery of the industry.

Views from the top: Embed's Renee WelshViews from the top: Embed's Renee Welsh

In this column, Welsh tells InterGame of how Embed has acted quickly and decisively to develop a set of products that are both desirable and necessary for a new breed of customer as the world eases out of lockdown.

InterGame: How far has customer knowledge of the importance of sanitation evolved during the pandemic?

Welsh: “Studies have shown that a new type of customer is emerging from this pandemic. After a long lockdown period, a surge of consumers is emerging and only taking families to businesses they perceive as safe. They will be more conscious of hygiene, price and social distancing than ever before. We’ve seen this around the world with our customers, as businesses reopen and close as a second wave hits.

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