Latest Viewpoint

Billy Gowing, co-founder and managing director of social betting exchange Fairplay Exchange, outlines how introducing this product could be the key for operators trying to attract casual bettors, either in-house or via acquisition

In sports betting, the dilemma of whether to develop the technology in-house, outsource to a third party or perhaps acquire a supplier is one which frequently comes up.

That particular discussion traditionally focuses on the regular sportsbook offering, with operators working out whether it is more cost-effective to employ their own trading and development teams or pay external partners for different parts of the operation. This can also apply to things like artificial intelligence and marketing technology.

When it comes to product, however, most of the offerings you will see in a traditional sportsbook, whether developed in-house or externally, will focus on the same types of offering that have been served up for players since the birth of the online sports betting industry around the turn of the century.

Read more