William Hill has agreed a two-and-a-half year deal with the English Football Association to become an official supporter of the England football team, as well as an official supporter and official betting partner of the FA Cup.
The deal with the FA, the first of its type for the betting industry, came into effect on Monday and continues through to the end of the FA and FIFA World Cups in 2014. The agreement features a wide and unique range of image rights, advertising and promotional opportunities.
Ralph Topping, chief executive of William Hill, said: "We have been looking for sponsorship opportunities from which we can reward and engage with our customers for the events they most enjoy. This deal with the FA will help us to achieve our objectives of developing the prominence of our brand and increasing market share in all our business channels."
