Better Collective, the developer of digital platforms for bookmaker information, igaming communities and betting tips, has strengthened its foothold in the Nordic region with the acquisition of Finnish affiliate Premium Administration OU in a seven-figure deal.
A survey has revealed that 86 per cent of affiliates run a mobile site, with 77 per cent featuring selected content on mobile devices as a key promotional strategy.
Catena Media has moved to install Per Hellberg as the igaming marketing giant's new chief executive officer.
More than 100 sports betting affiliate enterprises will attend the Affiliate Insider Bootcamp next month, which runs alongside the Betting on Football Conference.
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