Sportradar, a leading global provider of sports betting and sports entertainment products and services, has announced that Deirdre Bigley has been appointed to its board of directors.
Deirdre Bigley has been chief marketing officer of Bloomberg, the world’s primary distributor of financial data, since 2014. Bigley has been responsible for designing and launching the first global marketing department at Bloomberg and building marketing strategies for all business units across the company.
Bigley joined Bloomberg in 2009 as the global leader of marketing communications. Prior to her career at Bloomberg, Bigley held numerous leadership positions at IBM, including vice president of IBM brand and vice president of worldwide advertising and interactive. Jeff Yabuki, chairman of Sportradar, stated: “Deirdre brings strong knowledge of building brands and working with businesses focused on complex data. She has been instrumental in driving the Bloomberg brand globally, establishing a digital first marketing department and recognising the intrinsic value that technology and innovation brings to customers through its products and services.
"We are pleased to add an experienced director who understands both the opportunities within a high growth business, as well as the scale needed to further extend our industry leadership by delivering long-term growth and value for our stakeholders.”
