Flutter brand FanDuel has launched a new creative platform for FanDuel Casino, "Calling All Thrillionaires."
The campaign will be launched across TV, OLV, paid social and digital, retail, direct mail, radio and OOH. The first iteration of "Calling All Thrillionaires" will highlight the entertainment experience that FanDuel Casino Jackpots provides. The new spots will air in key FanDuel Casino markets including New Jersey, Pennsylvania and Michigan.
"At FanDuel Casino, we believe the real magic lies in the thrill of possibility," said Daniele Phillips, vice president of marketing at FanDuel Casino. "Our newest campaign, ‘Calling All Thrillionaires,’ celebrates the enjoyment of anticipation within our new FanDuel Jackpots experience.
“The campaign builds upon our key brand values to always provide our players with fun, responsible, and exciting experiences on FanDuel Casino."
"Orchard Creative and FanDuel Casino will work together to drive FanDuel Casino's next phase of ambitious growth," said Barney Robinson, CEO at Orchard Creative. "’Calling All Thrillionaires’ is a clarion call to all online casino players. FanDuel Casino understands what really energizes and motivates customers is anticipation. Our new campaign showcases just that."
The campaign will feature two hero spots including Mechanical Bulls and Haunted Home. Mechanical Bulls went live on June 23. The second hero spot, "Haunted Home" will launch in September.
