SIS, the multi-channel supplier of 24/7 betting services, will showcase its 24/7 Live Betting Channels at this year’s ICE London.

At Stand S2-180, the company will demonstrate its channels featuring live and virtual horse and greyhound racing events. Presented in an easy to understand format, quick-fire betting opportunities are on offer with a betting event every three minutes, including bet types tailored to meet international customer needs.

SIS’s range of live racing includes over 32,000 horse races and 38,000 greyhound races from six continents.

The watch and bet channels, already live with a number of operators across the globe, are delivered as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics and betting prompts, to keep customers engaged and drive turnover on the high margin content.

In addition, SIS will also be showcasing its innovative new esports betting product, SIS Competitive Gaming – an esports betting product built specifically for sportsbooks. SIS Competitive Gaming features live broadcasts of head-to-head video game competitions between qualified gamers on popular sports titles, offering a range of markets and prices that are familiar to current sports bettors.

Paul Witten, product director at SIS, said: “ICE London is the biggest trade show in the industry and it’s an important opportunity for us to showcase our innovative products that are helping to drive turnover for our operator partners.

“There has been significant interest from operators in our 24/7 Live Betting Channels, with many customers now signed up, and we expect that to continue, as sportsbooks globally seek to provide their customers with betting events at all times of day.

“We’re also looking forward to showcasing SIS Competitive Gaming and our innovative new in-running price feed too.”