Scientific Games has announced the launch of a new online ilottery subscription programme for its long-time Canadian customer, Western Canadian Lottery Corporation.
Called Subscription Spot, the new programme is available via the WCLC website and is the first instance of a true digital offering for players, allowing online purchase of lottery games and creating a pathway to digital modernisation with a larger online presence for the lottery.
“This is a major milestone and big success story for WCLC as it is our first offering of an online purchase methodology for lottery products, supporting our plans for modernisation through digital channels,” said Brad Wiebe, VP of marketing for WCLC.
“The subscription system provided by Scientific Games is strategic to our growth as we enter an entirely new digital era for WCLC and our players.”
