Finland monopoly operator and World Lottery Association (WLA) member Veikkaus will revolutionise its online and retail sportsbook offering following the signing of a long-term online and retail sportsbook platform agreement with SBTech.
Following a public procurement process, SBTech scored highest across a range of criteria to form a partnership that will enhance the sports offering for Finnish players.
It has already begun to integrate its sportsbook platform technology to Veikkaus’ online channel and is planned to launch in early 2020. This will be followed by the launch of its sportsbook platform across the Finnish operator’s extensive retail network of more than 3,000 outlets across Finland.
SBTech’s sportsbook platform will transform Veikkaus’ online and retail sports offering, driving incremental revenues and building market share. Key initiatives include an overhaul of Veikkaus’ existing pre-match and live sports betting products, a bespoke UI designed for Finnish players built using SBTech’s sportsbook APIs and tailored risk management including integration of Veikkaus’ own trading feed.
SBTech’s sportsbook will offer pre-match and in-play betting, giving Finnish players a choice of more than 55 sports and over 2,000 betting markets. SBTech will also deploy its latest sports innovations including new cash out functionality, and YourBet Betbuilder for multiple sports including in-play and PulseBet, all subject to approval from the Finnish regulator.
Andrew Cochrane, SBTech’s chief development officer, said: “We are incredibly honoured and excited to have been awarded this partnership as a result of a thorough and rigorous selection process.
“Our award-winning sportsbook solution will power both the online and retail channels for Veikkaus, and we look forward to working in collaboration with their team to provide a comprehensive range of innovative features. This partnership shows the commitment we have to the Nordic region and our continued success in the lottery sector in signing yet another WLA member.”
