Roar Digital, the 50/50 venture created by MGM Resorts and GVC Holdings, has launched BetMGM in the state of New Jersey.
BetMGM is a new customer experience as well as a rebranding of the online gaming app, PlayMGM, introduced by MGM in 2017.
The product incorporates the new GVC Sportsbook platform, giving customers a seamless betting and gaming experience, and will be the core mobile platform utilised for future state rollouts.
Customers can play the traditional casino and poker games through MGM, while sports fans can now place an expanded range of pre-match and in-play bets on professional and collegiate football, MLB, MLS, NBA and NHL games, among other sporting events.
Adam Greenblatt, CEO of Roar Digital, said: “We’re thrilled to be able to give our customers bigger and bolder opportunities to enjoy our games and the unique experiences, like Early Cash Out, that BetMGM will provide as the professional and collegiate football seasons get underway. We believe our product takes the in-game entertainment value to the next level.”
