The igaming sports brand Redbet has launched horse racing in the UK and Irish markets.

Redbet has this week launched its improved sportsbook across all of its markets and besides a significantly improved user experience that includes several new customer facing features, horse racing has now also been added for the UK and Irish markets.

Redbet is part of the MRG Group and its subsidiary Mr Green.

Jesper Kärrbrink, CEO of Mr Green, said: “Thanks to our fantastic SEO team, Redbet holds important top positions on Google in the UK for several sport related key words. Now that Redbet’s new Ssortsbook also introduces horse racing, which is a key market for British and Irish players, Redbet is in a strong position to take further market share in the UK going forward.”