Racing Post has announced a partnership with TXODDS and Banach Technology to build a new horseracing trading solution.
The joint venture, called AllSported, combines the expertise of these three industry leaders.
Combining price feed supplier (TXODDS), trading algorithms and analytics (Banach) with data and content provider to the industry (Racing Post), the venture offers a rounded horseracing trading solution.
AllSported is the trading solution that gives bookmakers made-to-measure horseracing odds delivered with streamlined integration to build better books. The solution also comes with content provided by Racing Post that has been proven to increase online engagement, dwell time, customer retention and even the stakes themselves.
Chief revenue officer at Racing Post, Mike Griffin, said: “For the first time we are able to offer the industry a full managed horseracing trading solution. With our rich heritage in horseracing it’s exciting to see the focus of the business expand. Working with industry leaders in TXODDS and Banach has made this process even smoother, the product is the best in the industry and we’re delighted to announce the partnership today.”
