Ladbrokes has become the first high street bookmaker to launch the new Racing Post Digital Betting Shop Display in two retail shops in Dublin and Galway.
The digital product showcases the content that has wallpapered bookmakers for more than 20 years in a new interactive digital format.
The launch saw customers introduced to the new paperless shop during the retail giant’s busiest week in Galway, coinciding with the summer festival. The new product displays the runners and riders of all UK and Irish racing throughout the day with live Ladbrokes prices.
The digital displays are supplemented by interactive touch screens giving in-depth form on every horse racing across the globe that day. Ladbrokes customers are able to compare the detailed form for horses side-by-side whilst getting the most up to date odds on screen. For more casual racing customers, the new interactive touch screens contain key Racing Post content including verdicts and the predictor.
Philip Chubb, head of operations and product at Ladbrokes, said: “At Ladbrokes, we pride ourselves on our forward-thinking approach and we’re delighted to launch our first paperless shops. Launching them here in Galway during the summer festival and in Dublin has been a huge success. The screens look great and contain even more content than before.’’
