Greg Potts is the new global vice-president of affiliate success at Lottery.com, the technology company specialising in the lottery industry.
Potts has over 25 years of strategic marketing experience and will lead the B2B growth strategy at Lottery.com through its recently launched global affiliate marketing programme.
Potts comes from Vericast, the specialist marketing company, where he was a senior sales executive overseeing the channel affiliate programme.
Lottery.com will launch its targeting customer marketing campaigns before the end of this year. The campaign include paid social media advertising, search engine optimisation and interactive display advertising.