Online gaming developer Playson has partnered with Sportbet to add its titles to the Italian operator’s platform.

Playson Sportbet Italy

Playson’s Hold and Win titles such as Lion Gems and Energy Coins are now live following a direct integration.

Playson sales director Blanka Homor said Italy is a “vital region” for the supplier and said Sportbet’s “ambitions align with ours” in aiming to “become a leading player in one of Europe’s most established markets.”

Alessandro Palumbo, casino manager at Sportbet, said the Playson deal “fits seamlessly into our plans to maintain our focus in becoming Italy’s biggest online casino.”

“The array of high-quality slots we offer our Italian players has undoubtedly been boosted by launching Playson’s popular Hold and Win series, which resonates with many across the region,” Palumbo added.

Sportbet currently offers a range of casino verticals including bingo, live dealer and table games.