Sports technology platform PlaySight has announced a partnership with Sportradar, the provider of sports data intelligence, and the EuroMillions Basketball League (EMBL), the professional men’s basketball competition in Belgium.
All EMBL games and associated content will now be produced and distributed via PlaySight’s Smart AI and automated production sports technology through Sportradar OTT.
This partnership will also see automated graphics from LIGR (Live Graphic Systems) embedded into all EMBL games, providing a professional viewing experience to fans of the league throughout Belgium and the rest of the world.
PlaySight’s Smart sports AI and connected camera technology is already installed in all the league’s arenas, enabling full-service production at a much more efficient and affordable level.
PlaySight’s cameras also provide real-time video for officiating and instant replay, as well as video breakdowns for coaches on the sidelines. The live video feed from PlaySight will be distributed via Sportradar OTT to drive fan engagement and maximise betting opportunities.
Wim Van de Keere, general manager of the EMBL, said: “We believe that this will be a blueprint for other professional leagues across the world. We can’t wait to get started on this new collaboration for next season and have carefully selected best-in-class partners with the capabilities offered by Sportradar, PlaySight and LIGR.
“Beyond the enhanced viewing experience, we look forward to adding real-time video for coaching and instant replay purposes for our referees to further enhance the quality of our basketball. It will also open up additional commercial opportunities for the clubs and the league.”
Felix Blank, Sportradar’s director, digital platforms, said: “PlaySight’s live and on-demand video capabilities will integrate seamlessly with the Sportradar OTT platform, improving operational efficiency while ensuring fans enjoy the best possible experience when watching the EuroMillions Basketball League live or on demand.
“Sport is all about the relationships fostered with fans and we can’t wait to help that process for the EMBL by combining top-quality video production with innovative data products to ensure a best-in-class OTT offering for the league and its followers.”
