Premiership football club Manchester City has teamed up with Paddy Power as its official UK betting partner.
The deal, which will run until the end of the 2012/2013 season, will see the bookmaker and the club collaborate across a range of commercial activities.
Paddy Power will offer its betting products to Manchester City fans via the club's website, as well as a specially created City microsite.
Paddy Power pioneered the concept on the football money back special, which frequently results in losing bets being refunded to customers. "We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans," commented Ian Cafferky, City's chief brand and commerical officer.
