Inspired's virtual sports products have gone live with Paddy Power across all its gaming platforms covering retail, online and mobile.
Inspired Gaming Group has been supplying its virtual sports in venues, online and to homes via broadcast networks for over 10 years and Paddy Power has become the first operator to offer the content on mobile handsets.
Paddy Power, which acquired games developer CT Networks in November, has gone live in its Ireland and UK retail estates with Inspired's platinum virtual sports platform. The platform is a bespoke system giving the operator full control to select which sports to offer, schedule the timetable of races, matches and numbers draws, and set the margin on each event. Operators with platinum virtual sports can also brand the background environments with their logo and run special promotions. The rollout will be complete in Q1 2012.
Steve Rogers, managing director for Virtual Sports at Inspired commented: "Over the past few years, the growth of our online virtual sports revenues in particular have been outstanding and a mobile equivalent is now in high demand with operators and their customers." He added: "We're committed to a continual development of new events suitable for deployment across all available delivery platforms. Our mobile virtual sports platform is an extremely important part of this strategy."
Inspired's virtual sports have been extremely successful with operators due to the wide range of sports and the cross-platform flexibility of the system, which generates in excess of US$7bn of revenue and $950m gross win every year for customers in 33 territories.
