Sportsbook operators across the UK, Europe and the US will be able to offer esports fans a wider range of live betting opportunities following a partnership between UK-based multimedia sports editorial and data firm PA Media and PandaScore, a provider of real-time esports statistics and odds.
PandaScore uses artificial intelligence technology to collect hundreds of data points in real-time from a variety of esports including League of Legends, CS:GO, Dota2 and Overwatch.
PA’s Betting division will act as PandaScore’s exclusive data distribution partner for bookmakers in the UK and North Europe, while representing the company on a non-exclusive basis in the US. The deal also comprises a channel partnership for PandaScore’s odds trading service.
The new partnership builds on PA’s legacy in data collection and distribution across a range of sports including horse racing, greyhound racing and soccer, leveraging the company’s extensive international reach and delivery infrastructure.
Michael Grenham, managing director of racing and sports betting, PA Media, said: “PandaScore’s innovative approach to using AI to collect and process real time data from esports matches, combined with PA’s unparalleled reach, provides a powerful proposition for sportsbook operators.
“This new relationship with PandaScore is a significant step in PA’s ambitions to form partnerships around predictive data with ground-breaking businesses around the world.”
