OtherLevels has signed a major strategic distribution agreement with Genius Sports Media, the digital marketing partner to more than 150 gambling operators around the world.
The partnership will create the first unified, omni-channel and personalised marketing service specifically for the betting, gaming and lottery industry.
The new agreement makes Genius Sports Media the exclusive distributor for new direct sales of OtherLevels’ Intelligent Messaging Platform and Live In-Play Platform for use in the gambling sector.
Building on Genius Sports Media’s renowned programmatic media buying service, the integration of OtherLevels’ products will help its customers deliver highly contextual messaging across digital media, in-app and web-based push messaging, SMS and email.
Brendan O’Kane, OtherLevels’ managing director, said: “Partnering with Genius Sports Media enables us to jointly offer a single solution for acquisition, conversion and retention across both performance and owned media.
“By merging the delivery of above- and below-the-line campaigns, regardless of whether players are anonymous or known, will help marketing teams maximise the effectiveness of spend like never before.”
