Omni‐channel sports betting solutions provider Playtech BGT Sports has announced record turnover for bets taken at Wimbledon this year.
Alongside PBS’ self‐service betting terminals, its growth in mobile‐based betting has been the most significant, forming an increasingly key part of the company’s growth strategy. Tennis throughout Wimbledon saw turnover growth of over 50 per cent across all PBS channels, with more than £9m staked in total during the tournament and mobile leading the way with over 300 per cent growth year‐on‐year.
Proving particularly popular is PBS’ BetTracker app, allowing customers to place their bet in‐shop and then track its progress and even cash out from the comfort of their home. Playtech BGT Sports’ senior commercial director Lee Drabwell, said: “While our continued growth in bets taken on our SSBTs come as no surprise, the exponential growth in popularity of our mobile‐ based betting was ace and knocked our forecasts out of the court. “BetTracker and similar products continue to improve both user experience and operator revenues. By continuing to bring technology that is now routine online into retail estates for the first time, we are seeing greater customer adoption and the benefit of significant increased revenues for our operator.”
