The Lottery.com platform has partnered with Ritzio International to expand the former’s business into European markets.
The platform allows players to access the lottery online and the connection with Ritzio, a leading gaming brand in Europe, will assist Lottery.com to more quickly and effectively penetrate European markets.
Europe’s lottery business is estimated to be worth €23bn and Ritzio is influential in countries with a total population of 96 million.
Lottery.com has recently embarked upon a campaign to expand its sphere of influence. With Ritzio having more than 150 gaming halls across Germany, Romania and Belarus, with nearly 4,000 gaming terminals and €90 annual revenue, built up over 15 years, the fit is very attractive for Lottery.com
The lottery company is headquartered in Austin, Texas, US.