INTERGAMINGi speaks to Lehel Makra, consultant for online affiliate marketing services at Betsson, about the company’s heritage and its goals for the future.

Betsson

FOR THOSE WHO DON’T KNOW, COULD YOU TELL US HOW THE COMPANY STARTED?

At Betsson, we’ve been providing thrilling moments since 1963, starting with roulette tables in Swedish restaurants which subsequently expanded to slot machines. In 1984, we acquired several commercial gaming companies and started our worldwide expansion. Over the years, we acquired more leading gaming brands (including what became our flagship brand, Betsson.com in 2003) and gaming licences throughout Europe. And right after the millennium, Betsson delivered the first casino modules to international customers and experienced a commercial breakthrough. As they say, the rest is history.

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