Malta headquartered Kindred Group has signed agreements with Nevada-based Caesers Entertainment, providing the European company with access to the US states of Indiana and Iowa.
The deal potentially adds access to additional states to operate both online sports betting and igaming. If granted access, it would be a coup for the European firm as the US continues to relax land-based and online gambling rules.
The access agreements provide Kindred, under the Unibet brand, access to pursue licensing in Indiana and Iowa over ten years, marking Kindred’s third and fourth states in the US following New Jersey and Pennsylvania.
In Indiana, Kindred will partner with Caesars’ Horseshoe Hammond Property and in Iowa with Harrah’s Council Bluffs, the firm noted.
“We are thrilled to further extend our presence in the US together with one of the world’s most renowned and diversified casino-entertainment providers,” said Manuel Stan, senior vice president of Kindred US. “Caesars’ geographical spread in the US gives us a unique opportunity to build our footprint, with Indiana and Iowa next in line and potentially other states lined up. We also share Caesars’ vision to offer customers an unforgettable experience where every guest is treated like a Caesar."
“As Caesars Entertainment continues to gain state approvals for legalised sports betting in the US, we look forward to adding Kindred to our list of sports betting partners in certain states. Caesars can continue to operate its own sports betting offering under the Caesars Sports brand in these states,” added Christian Stuart, executive vice president for Caesars Entertainment.