iNTERGAMINGi speaks to Christine Parkhill, chief commercial officer at Just Slots, about the company's recent and upcoming igaming milestones.
INTERGAMINGi: Could you tell us a bit about Just Slots and your recent milestones?
CP: Just Slots is a Malta-based gaming software developer focused on crafting high-quality, engaging games that resonate both with operators and players. We recently secured a strategic €1.125m investment from Yolo Investments, which has put us in a strong position for growth in 2024. We’re now using the funding to gear up for the launch of our inaugural game, which will go live soon.
What sets Just Slots apart in the competitive igaming landscape?
CP: Our core differentiator is our understanding of the ecosystem’s needs – both from the perspectives of players and operators. We’re not just focused on creating games; we care about crafting experiences that enhance user engagement and drive operator revenue.
As such, we prioritise scalable and efficient processes, allowing us to quickly deliver quality games that are not only fun to play but are also versatile and customisable to meet the varied needs of operators.
With your experience in the industry, what trends do you see shaping the future of igaming?
CP: It’s very clear that the industry is rapidly evolving. Recently, we’ve noticed a shift towards more personalised gaming experiences. Players are seeking games that are not only entertaining but also tailored to their preferences. Additionally, the integration of data analytics is becoming crucial.
Here at Just Slots, we’re responding to those trends in real time and leveraging data and personalised experiences to enhance game design and to generate important operational efficiencies.
How does Just Slots plan to use the recent investment from Yolo Investments?
CP: This investment boosts our capabilities significantly. It allows us to refine our operational frameworks and enhance our internal game development processes. Essentially, it supports our goal to attract top-tier talent and to prepare thoroughly for our upcoming game launch.
Long-term, we're looking at accelerating our commercial growth and expanding our technological infrastructure to keep up with the fast-paced demands of the sector. Once again, the funding from Yolo Investments will be crucial for that.
What can players and operators expect from your first game release?
CP: Without giving too much away, our first release will embody everything Just Slots stands for – innovation, quality and engagement. We’ve focused on integrating unique gameplay features with smooth, intuitive interfaces. Operators can look forward to a game that not only attracts players but keeps them coming back for more, thanks to its engaging mechanics and reliable performance.
Could you explain how Just Slots prioritises its relationship with operators and players?
CP: Our approach is all about creating a win-win scenario for both operators and players. For operators, we provide flexible, high-quality gaming solutions that can be easily integrated and customised to fit their platforms. Another big goal of ours is to ensure we have simple processes, which makes it easy for operators to work with us.
For players, we focus on creating entertaining and diverse gaming experiences that offer new challenges and rewards. We believe that maintaining this balance is key to sustaining long-term partnerships and user satisfaction.
Looking ahead, what are Just Slots’ plans for expansion and development in the igaming sector?
CP: Our immediate focus is on successfully launching our first game and ensuring it sets a strong foundation for future titles. Beyond that, we are actively pursuing strategic partnerships and opportunities to expand our reach within the igaming community.
We will be participating in major trade events like ICE Barcelona 2025 to showcase our innovations and connect with potential partners. Long-term, we aim to be a leading force in redefining gaming software development through continuous innovation and a steadfast commitment to quality and user experience.
Any final thoughts?
CP: We’re on an exciting journey at Just Slots, and this is just the beginning. Our team’s passion for gaming and innovation drives us every day, and we’re eager to contribute positively to the igaming landscape. Keep an eye on us – we have exciting things in store that we can’t wait to share with the gaming world.
For more information about Just Slots and its upcoming projects, visit Just Slots.
