FSB, the sports betting and igaming technology provider, has appointed US retail and online gambling veteran Bob Akeret as vice president of operations, North America, as the company gets ready to launch into the North American market.
Based in New Jersey, he will be responsible for fine-tuning the provider’s cutting-edge product and service offering for the market, including assisting FSB’s business development team in localising its retail and online sportsbook technologies.
He will also build relationships with third parties such as payment providers and data suppliers required to succeed in the US, as well as identify new business opportunities for FSB in the US market. Akeret will report directly to FSB COO Glenn Elliott.
Akeret joins FSB from Resorts Digital Gaming where he was director of operations and customer experience. During his time at Resorts Digital, he launched the operator’s first retail and online sportsbook in New Jersey, ResportsCasino.com, as well as its FSB-powered DFS site, FastPick.com.
His experience covers product launch, project management, acquisition and retention marketing, user experience, user journeys, team building, risk management and regulatory compliance.