GVC Australia has completed the final phase of its migration to the MyAffiliates platform, with the introduction of Ladbrokes.
GVC Australia migrated two of its three brands, Bookmaker and Betstar, over to MyAffiliates in April of this year. It purchased the online bookmaker Neds, which was already using the platform, in December 2018. GVC Australia head of affiliates, Dean Bosci, said: "We'd like to thank the MyAffiliates team for the seamless and stress-free transition from the previous system to the MyAffiliates platform. With our entire suite of brands now under the one roof, our affiliate staff can manage our affiliate clients and operations faster and more accurately than ever before."
MyAffiliates general manager Clemence Dujardin added: "It is always a great satisfaction to see that, through merger and acquisition, our clients chose to retain the MyAffiliates system, rather than going to other third parties or using their internal system. This is a true seal of confidence in our product and support. It is a great privilege for us to be serving the GVC Australia Group and hope to strengthen our collaboration in the future."
