GiveMeSport, a Bragg Gaming Group company, has been granted a vendor licence by the New Jersey Division of Gaming Enforcement, enabling it to run affiliate traffic for New Jersey-licensed operators.
The licence will allow sport publisher GMS to direct users from its site to sportsbook websites that accept New Jersey registrations and deposits, with several deals lined-up to go live over the next few months.
The approval will see GMS’s parent company, Bragg Gaming Group, continue to expand its presence in the US. It follows its market entry in 2019, when Bragg Gaming Group signed a deal with New York state’s Seneca Gaming in partnership with Kambi.
The New Jersey online gambling market has seen strong growth over the last few years with revenue estimated to have hit $500m in 2019. The state is now home to 24 online casinos and sportsbooks.
In 2019, GMS reached over 320 million unique Facebook users and 1.1 billion Facebook video views.
Rick Waterlow, managing director of GMS, said: “We are thrilled to receive this vendor licence and to be able to partner with New Jersey-licensed operators to help drive traffic to their sites.
“Our parent company Bragg Gaming Group holds a wealth of data on acquiring gaming customers which can be fed into the GMS website in the US that will allow for high-quality player acquisitions which makes us the perfect partner for sportsbook operators. Operators will also benefit from our impressive social media following as it will further extend the reach of campaigns.”
