Leisure and entertainment operator Genting will rebrand its online casino, live casino and sportsbook offering as GentingBet, as it brings its product range together as one brand for the first time online across desktop and mobile devices.
The new mobile-first GentingBet platform will offer customers an improved experience via a range of new tools, new games and new sports betting markets together with a new design which provides intuitive functionality and navigation. The branding has also been overhauled to create a more distinct, consistent and recognisable look and feel.
The launch of the new website is a significant part of GentingBet’s move to establish the brand in key European territories. As part of its growth strategy, the operator has applied for gaming licences in Malta and Spain, with further applications to follow in due course.
Newly signed partnerships with game developers NetEnt, Play’n Go and Red Tiger will see titles including Starburst, Gonzo’s Quest and Butterfly Staxx available on GentingBet for the first time.
Jeremy Taylor, managing director of Genting Online, said: “Our new GentingBet digital offering draws upon our 50 years heritage of providing a premium world class casino experience across the globe to create a prestigious, unique and safe online gaming environment for our customers, 24/7 on any device.
“Following significant research and development, we’ve created a user-friendly and intuitive experience which we believe provides our customers with a truly world class digital offering. We have also continued to place the highest priority on our commitment to responsible gambling. Through the tools we have in place on the website we have ensured our new gaming environment exceeds the expectations of the regulator rather than simply complying with the minimum requirements.”
