FC Barcelona and 1xBet have signed a new sponsorship deal, with the online betting operator becoming a new global partner of the world-famous soccer club up to mid-2024.
The agreement will see the two parties working in tandem in different activations from a wide range of assets, including access the players to create promotional material and marketing campaigns.
Josep Pont, a member of the FC Barcelona board and head of its commercial area, said: “We are convinced that this deal with 1xBet will help us to continue to grow both on and off the field. This deal consolidates our global expansion strategy and we are sure that it will help us to connect with new sports fans all around the world.”
Alex Sommers, spokesperson for 1xBet, said: “We are very pleased to reach an agreement with one of the best clubs in the world. We are certain that 1xBet has something to offer to all FC Barcelona fans. We expect that the cooperation of two world-class brands will be lucrative for both parties.
“Barcelona’s slogan is ‘More than a club’ and we hope that over the next five years, the fans will come to realise that 1xBet is more than a bookmaker.”
