Player engagement solutions provider Fast Track has struck a deal with Playstar Casino in New Jersey.
Playstar will look to streamline operations and amplify player engagement with Fast Track’s offering, with the ultimate aim of executing strategy and increasing productivity.
Playstar Casino’s chief marketing officer Jon Bowden said Fast Track was the “obvious choice” because of the company’s “commitment to supporting our growth goals.”
“We're keen to automate the bulk of our strategy and work with the most advanced technology for personalisation and modelling,” Bowden added.
Jean-Luc Ferrière, managing director Americas at Fast Track, said: “The team is very keen to start collaborating with Playstar to help them achieve and exceed their business objectives.”
