Following on from the Gambling Commission’s suspension of EveryMatrix’s B2C licence for sports and casino in the UK, EveryMatrix has partnered up with compliance start-up beBettor.
This newly inked agreement is part of the continued efforts to radically improve operational compliance of EveryMatrix in the UK and bring about a lifting of the suspension placed by UKGC.
BeBettor is a unique technology company offering an affordability API intended to help solve problem gambling. The company checks player affordability based on information provided by players and their actions on a single website and can also cross-reference player actions on other sites that are connected to their network.
BeBettor offers a market-driven solution for taking a holistic view at player spending, specially tailored for the UK market. Ebbe Groes, EveryMatrix CEO, said: "We're excited to work with beBettor on this novel idea. We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players. Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience."
