Enlabs has signed a main sponsor agreement with the Lithuanian Football Federation, with its Optibet brand becoming the main sponsor of the Lithuanian women's and men's national team.
The agreement, signed for two years with the possibility of an extension, gives exposure to the Optibet brand and at the same time contributes to the development of Lithuanian football.
The strategy of being a close partner with sport associations has been successful for Enlabs in Latvia and Estonia. The firm has already sponsored Latvia’s Ice Hockey Federation, its ice hockey league Optibet Hockey League, its top football league Optibet Virsliga, the Estonia Volleyball Federation and the Tallinn marathon.
Robert Andersson, president and CEO of Enlabs, said: “It feels very good that we are increasing Optibet's exposure in Lithuania and showing that we are serious about our goal of becoming the market leader. Basketball and football is the two biggest sports in Lithuania, making this agreement one of the most desirable in the country.
“The timing of the agreement could hardly be better as we are in full swing of marketing our recently launched betting product at the same time as the men's team will soon gather for the UEFA European Championship Qualifying. Our strategy of being closely associated with sports is now being extended to Lithuania and we can proudly say that we have some of the absolute largest sponsorship agreements in the Baltics, thus we have broad and qualitative brand exposure in the region.”
