Endemol Shine Gaming and multi-product content provider Pragmatic Play have announced an igaming partnership for the hit drama Peaky Blinders.
The five-year deal, which excludes the US and UK, gives Pragmatic Play the rights to Peaky Blinders online slot, live casino, instant win scratch cards and virtual sports.
The first product featuring characters from the hit series – a video slot that sends the players back to the roaring twenties – is expected to come to market in May 2020.
Anil Mistry, director of games and gambling at Endemol Shine Group, said: “It’s great to work with Pragmatic Play to create brand new games with the Peaky Blinders IP. It’s one of our most iconic and promising brands and we are excited by the potential of this partnership.”
Melissa Summerfield of Pragmatic Play said: “Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond, considering the tremendous success that the series gained since its launch. Peaky Blinders branded products will be yet another successful addition to our ever-expanding portfolio, and we trust that it will live up to the expectations.”
