Data catalogue company Alation has partnered with DraftKings to serve users across its sports betting and daily fantasy sports products.
With Alation, DraftKings’ data analysts and business users have a centralised, single source of reference for efficient data discovery, effective collaboration and expanded knowledge-sharing, resulting in better products and asuperior customer experiences.
DraftKings’ products produce billions of data points annually across a multitude of sources. Leveraging that data is key to maintaining a competitive edge in the global sports betting market opportunity.
The Alation Data Catalog is central to helping DraftKings’ analysts quickly find the data they need, understand, and derive value from it to facilitate rapid iteration. DraftKings’ analytics teams help the company enhance the customer experience and develop new product lines, creating new opportunities for growth by analysing the way users engage with the platform.
Paul Liberman, president, global technology and product at DraftKings, said: “Data is the lifeblood of our organization. We use Alation to better understand our data, improve onboarding of new employees and empower our teams with critical insights to build better products and features for our customers.”
