DraftKings is the new sports betting partner to the National Hockey League in the US, it was announced yesterday.
The agreement covers daily fantasy sports and igaming, said the Boston-based company. DraftKings has also agreed with Turner Sports to become the exclusive sportsbook and daily fantasy sports provider for its coverage of the NHL.
Now DraftKings will have access to the NHL assets, use of official marks and logos and themed sweepstakes and enhanced promotional efforts for the regular season, NHL All-Star Weekend and throughout the Stanley Cup Playoffs and Stanley Cup Final.
