Footballing icon Dimitar Berbatov has broken new ground by becoming the first official brand ambassador for JBO, the leading Asian sports betting operator formally known as RB88.
Berbatov’s role includes a series of dedicated promotions and activations for the popular esports and sportsbook operator.
Regarded as one of the greatest Bulgarian footballers of all time, the company says “Berbatov’s engaging appeal and timeless track record of on-field ingenuity matches perfectly with JBO’s own inventive brand values.”
Having played for many of the world's most storied football teams - notably Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and Monaco - Berbatov has a large appeal to football fan bases worldwide.
Having successfully worked with Bologna FC in Serie A and having secured the title sponsorship of the Dota 2 eSports event at the JBO Asian Masters League, JBO is also the official betting of Olympique de Marseille in France’s Ligue 1.
The brand is also looking further afield, partnering with VICI Gaming, the biggest esports organisation in China.
A spokesperson for JBO said: “We’re thrilled to have Dimitar Berbatov continuing his services as JBO’s breakthrough brand ambassador. Dimitar was always a natural entertainer on the field, and both he and JBO look to achieve our goals in the most creative and enjoyable way possible.” “
"Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets and it allows us to raise the game for fan experiences and social traction.”
Berbatov, Bulgaria's all-time leading goalscorer, said: “I’m happy to be continuing my services with JBO in Asia. As a result, I look forward to bringing some top-class content and activity to Asian markets with my trademark style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”
