Digitain has added the Centrivo CRM platform to its suite of igaming technology, designed to “unify all player-related touchpoints in one hub.”
The product allows clients and customers to personalise player engagement, manage player preferences and gather transactional activity and behavioural data.
The tool offers clients lifecycle segmentation, communication and marketing automation.
Multi-channel marketing communications via email, SMS, push-to-web and campaigns are all facilitated, Digitain said, with all transactional data sent via the brand’s existing set-up, as opposed to pushing data to third parties.
Digitain’s Edmond Ghulyan, group chief strategy officer and chief of Centrivo product, said: “CRM is essential in igaming to ensure efficient and effective unified lifecycle marketing to drive brand loyalty, advocacy and satisfaction that leads to revenue goals based on player lifecycle phases.
“We continue to innovate our platform for igaming partner operators so that operators can seamlessly centralise all player data to create campaigns for onboarding, activation, actives, retention, churn management and reactivation that deliver player engagement and revenue growth.”
Ghulyan added that the platform can be configured to operators’ individual needs, including audience segmentation management, promotional templates, “dynamic” bonus management and gamification functionality.
“With our platform, you can launch and optimise your entire lifecycle CRM marketing campaigns, ensuring maximum exposure and player engagement during high-profile marketing acquisition events,” he said.
