Stuart Hunter, managing director of Clarion Gaming, explains the inspiration behind ICE 2024’s MORE: creative.


INTERGAMINGi: What was the thinking behind the new creative and slogan for ICE 2024?

SH: Every year we undertake extensive post-show research among attendees and a consistent theme in their feedback is the sheer scale of the ICE experience measured both in a quantitative and a qualitative sense.

What this refers to is the opportunity ICE delivers to engage with the huge number of exhibitors who present at ICE as well as the quality of the business-enhancing opportunities arising from those connections.

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