Symplify CMO Paul Crisp describes the company’s unique approach to strategy.

Symplify

INTERGAMINGi: Could you tell us how your company defines player engagement?

PC: Player engagement is a continued desire to interact with our own or our customer’s products. Its essence is centred on creating a long-term meaningful relationship with an audience that results in them coming back for more, as it brings entertainment or satisfaction for a need.

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