Continent 8 Technologies is driving further expansion into the US market with the appointment of Chad Ives as sales director.

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Ives has significant experience in the cloud and technology services sector and will be responsible for increasing brand awareness and sales, predominantly in the North American igaming market, but will work alongside a global sales team.

He will also use his skills and expertise to help Continent 8 expand into new sectors such as financial services and healthcare, as part of wider growth plans for the business.

He joins from Rapid Scale where he served as cloud services consultant and has also held roles at technology companies such as Navisite and Softchoice.

With a natural talent for sales and account management, Ives has been tasked with further establishing Continent 8 as a leading cloud, connectivity and security provider in the US through its connect, manage and secure range of products and services.

Continent 8 is already live in 17 states across the US, with an aggressive roadmap for expansion including 10 additional sites planned for 2021.