Swedish gaming and mobile entertainment provider Ellmount Gaming has opted for Cellxpert’s platform to track, manage and optimise its affiliate programme for its two global brands CasinoRoom.com and HighRoller.com.

Cellxpert offers advanced affiliate tracking software. Its solution was designed to help customers drive growth and optimise business performance. Developed by a team of veterans, the SaaS solution includes everything from detailed reporting to compliance tools to mitigate risk and a frictionless integration and migration process.

Assaf Dor, Cellxpert CEO, said: “We are glad to be chosen by an industry leader such as Ellmount and anticipate working together with them to support their affiliate program growth. We believe that our proprietary technology, deep understanding of the industry and affiliate management challenges help us offer the best solution for managing complex partnerships at scale.”

Miles Saacks, head of affiliates at Ellmount Group, said: “I have tried using multiple affiliate softwares and have tested them all, but none have been as clean and simple to use as Cellxpert. We believe that the intuitive interface, and granular real time data will help us optimise our business results alongside our affiliate partners.”