Carousel Group, a rapidly-growing licensed sports betting and casino operator, has announced a global strategic partnership with renowned media brand Maxim.
MaximBet will be made up of a market-leading sports betting and casino website at MaximBet.com and tailor-made native iOS and Android apps that will allow users to bet on sports and casino in the US and around the world.
The new venture will leverage Maxim’s integrated network of print, digital, social and experiential platforms to engage the loyal Maxim community and sports bettors alike.
“Maxim has established itself as a pre-eminent lifestyle brand over the last 25 years and with Carousel’s strong experience in the online betting space, together we will be able to establish a powerful new gambling brand,” said Daniel Graetzer, CEO of Carousel Group.
“Our mutual objective to provide premiere entertainment and VIP experiences to the same customer demographic makes Maxim the perfect partner for Carousel and we can’t wait to launch MaximBet later this year for fans.”
