32Red, part of the Kindred Group, has agreed a multi-fight deal with world boxing champion Carl Frampton to become an ambassador for its online casino brand.
The deal, which sees Frampton providing regular content for the 32Red blog and social channels, begins with this Saturday’s Frampton Reborn card from The SSE Arena in Belfast, in the boxer's native Northern Ireland. 32Red is also the event sponsor.
Frampton is Northern Ireland’s first two-weight world champion having held the unified WBA Super and IBF super-bantamweight titles, before moving up to featherweight to win the WBA Super belt last year.
Gerry Murray, director of brand and acquisition at 32Red, said: “All of us at 32Red are delighted to have the opportunity to work with Carl during what could be the most exciting period of his career.
“We have a successful existing partnership with Carl’s new promoter Frank Warren and, when the opportunity presented itself to take that to the next level by adding him as an ambassador, it was something we jumped at.”
“32Red is all about providing quality and excitement for our customers and those are attributes which perfectly match what Carl brings to the table,” said Murray.
Frampton added: “I’m excited to be sharing the next stage of my career with 32Red, a brand that has a long history of supporting top-quality sport and boxing in particular. I’m looking forward to working with them in what is such a great time for boxing and especially for me.
“My focus is now on winning back a world title at featherweight and then becoming a three-weight world champion at super-featherweight and I am thankful to have 32Red’s support as I look to achieve that.”