Olympic Entertainment Group, the provider of online gaming services in the Baltic states, has partnered with B2B marketing platform BlueRibbon Software to bring new online experiences to its players.
The strategic partnership marks a milestone for BlueRibbon as the company continues to enter new markets across the world. In the past few months, BlueRibbon has signed several significant deals with major European and Latin American operators.
OEG will use BlueRibbon’s first-of-its-kind player engagement solution across its digital assets, giving OEG the power to create bespoke jackpots that drive player acquisition, engagement, and retention. The differentiation aims to set OEG’s player experience apart from its regional competitors, giving the group new opportunities.
Omer Efraim, Olympic Entertainment Group CTO, said: “We’re excited to offer our players innovative real-time incentives such as bespoke and segmented jackpots via the BlueRibbon Jackpot platform; the ability to offer cross-product and cross-provider Jackpots goes hand in hand with our strategy for innovation and differentiation.”
Co-founder and CEO of BlueRibbon, Amir Askarov, said: “Operators across the globe get their content from the same providers, so players are having similar experiences wherever they play. BlueRibbon offers operators and players a win-win situation. Operators can create, control, and market bespoke jackpot promotions to different segments, and players are excited by the increased chances of winnings.”
