The National League System’s big three feeder leagues are celebrating a new two-year sponsorship deal with online gambling company BetVictor starting from season 2019-20.
It’s the first time that a single brand takes on the title sponsorship of every Step 3 and 4 competition in English football.
Like many contemporary sports sponsorships, BetVictor’s focus is on digital and social media, with each league’s website being refreshed and new content added.
The new BetVictor sponsorship will bring new investment into each competition, underpinning its commitment to supporting the game and to strengthen its digital presence through unique collaborations and campaigns.
In a joint statement, Nick Robinson (Isthmian Football League chairman), Mark Harris (Northern Premier League chairman) and Terry Barratt (Southern League chair), said: “We are delighted to be working with BetVictor, such a high-profile sponsor. It is a major coup for the leagues at the Steps 3 and 4 of the National Leagues System. By working collectively, we become a much more attractive commercial and media proposition. We are all striving to professionalise our competitions and this sponsorship takes things to a new level.”
