Betting on Sports has been given the backing of The International Association of Gaming Advisors (IAGA), as the sports betting industry event prepares to host 3,500 delegates for its 2019 edition at Olympia London on September 17-20.

Betting on Sports

The sponsorship deal represents a strengthening of the relationship between IAGA and Betting on Sports organiser SBC. IAGA previously backed the inaugural edition of SBC’s Betting on Sports America, which attracted 1,500 senior industry figures to Meadowlands Exposition Center, New Jersey, in April, while SBC was a sponsor of IAGA’s 38th Annual International Gaming Summit.

This latest deal will see IAGA sponsor the drinks reception on Betting on Sports’ 6,300 sq m exhibition floor on Wednesday, September 18 (5pm to 7pm), which will be filled with more than 120 leading platform providers, affiliates, operators and payment firms showcasing their latest product and service innovations.

Kirsten Clark, IAGA’s executive director, said: “We’re delighted to be supporting SBC’s upcoming Betting On Sports event in London, which will allow us to showcase IAGA to the thousands of delegates attending from around the world.

“SBC’s inaugural Betting on Sports America conference earlier this year was a valuable experience for us, and we look forward to expanding our support of SBC as they continue to provide high-quality events that bring together key sports betting industry decision makers who discuss the issues facing the sector.”