Better Collective is set to complete its acquisition of Playmaker Capital next week.
The two companies announced earlier this week that all conditions for the €176m deal to go through have been met, with the move to complete on February 6.
The move, originally announced in November, is Better Collective’s second largest acquisition.
Jesper Søgaard, co-founder and CEO of Better Collective, said as the move was announced: "Acquiring Playmaker Capital is in many ways transformational for Better Collective and will be an important milestone in our journey towards becoming the leading digital sports media group.
"Upon closing of the acquisition, we will significantly grow our audience and reach a larger segment of generalist sports fans.
"For years, Playmaker Capital has built incredibly strong sports media brands and excited sports fans across the Americas with high-quality sports content, cultivating a loyal and dedicated following.
"The skilled team behind Playmaker Capital brings a unique set of media competencies that will boost our organisation. Saying that I am excited to welcome the new team to the Better Collective group would be an understatement.”
