Better Collective has entered into a definitive agreement to acquire Toronto-based Playmaker Capital, a digital sports media group that owns and operates a number of brands in the US, Canada and South America.
Upon closing of this, Better Collective is expected to become the market leader in South America with the largest audience across its sports media brands and will also strengthen its leading position in North America.
This will be Better Collective’s second largest acquisition with a total price consideration of €176m.
Jesper Søgaard, co-founder and CEO of Better Collective, says: "Acquiring Playmaker Capital is in many ways transformational for Better Collective and will be an important milestone in our journey towards becoming the leading digital sports media group.
"Upon closing of the acquisition, we will significantly grow our audience and reach a larger segment of generalist sports fans.
"For years, Playmaker Capital has built incredibly strong sports media brands and excited sports fans across the Americas with high-quality sports content, cultivating a loyal and dedicated following.
"The skilled team behind Playmaker Capital brings a unique set of media competencies that will boost our organisation. Saying that I am excited to welcome the new team to the Better Collective group would be an understatement.”
