Bragg Gaming Group has hired Luka Pataky – formerly of Sportradar – as its new executive vice president of AI and innovation.
Having led an AI-focused team of 75 colleagues at Sportradar as senior vice president of automated content, Pataky will now spearhead Bragg’s push into AI and other emerging technologies.
Bragg is looking to create a 360-degree AI strategy covering product development and design, user experience and external communications.
The company also wants AI to have a say on its safer gambling initiatives and internal processes.
Bragg has already implemented AI into its Fuze marketing and promotional toolset with a Games Recommendation System.
Pataky said Bragg works with “vast amounts of user data and insight, which we can turn into intelligence that will power next-generation player engagement.
“Introducing AI at all levels of product and operations will make it perfectly positioned for future growth.”
Bragg CEO Matevž Mazij said Pataky is the “ideal hire” for moving the company’s AI strategy forward.
“His extensive experience of being at the forefront of this game-changing technology and innovation will help springboard Bragg into the next iteration of our growth.”
Elsewhere at Sportradar, Pataky worked with Computer Vision and deep learning software while also establishing the company’s Innovation unit.
